Taylor Swift Recalls First Time Seeing Friendship Bracelets at Shows

Taylor Swift is in awe of her fans!

During her Eras Tour stop in New Orleans on Friday, Oct. 25, the singer, 34, shared her pride at the “joy” her fans have brought to her tour and recalled the first time she saw Swifties trade friendship bracelets at her shows, in what has become a signature practice among audiences.

In a video posted on a fan account on X (formerly Twitter), Swift told fans, “You’ve created traditions. You’ve created this mass movement of joy every time we play a show. And it makes me so proud, it really does.”

“I just showed up one day and you guys were trading friendship bracelets and I was like, ‘that’s cool’ — and now there is a giant friendship bracelet on the outside of this stadium,” she said, referring to the giant friendship bracelet displayed on the outside of the Caesars Superdome, marking her tour’s arrival there. 

“Which is so nice of them to do for us — but it’s even nicer of you guys to create things that went so far beyond what I ever expected for this tour,” Swift concluded as the crowd cheered. 

Friendship bracelets have become a staple among Swift fans at her Eras Tour shows, which began in March 2023. Swifties took it upon themselves to create the beaded bracelets with titles and lyrics from her music and wear them at the show, where they also swap them with other fans.

The accessory was inspired by a lyric from Swift’s 2022 song “You’re On Your Own, Kid,” where she sings, “Everything you lose is a step you take / So make the friendship bracelets / Take the moment and taste it / You’ve got no reason to be afraid.”

The friendship bracelets have also been rocked by celebrities attending Swift’s shows after receiving them from fans, including Selena Gomez, Halsey, Lupita Nyong’o, Sarah Paulson, Mindy Kaling, Lance Bass and Blake Lively.

Swift’s bestie Lively, 37, and her husband Ryan Reynolds came out to watch her perform at her New Orleans show on Friday. Actor Josh Hutcherson was also at the concert, as seen in a video posted by a concertgoer on X.

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Swift’s latest tour stop in New Orleans marks her second-to-last U.S. city in the final leg of her Eras Tour. The Grammy-winner will perform again in the city on Saturday, Oct. 26, and Sunday, Oct. 27, before making her way over to Indianapolis, Toronto and Vancouver for her final tour stops.