Adorable #WhatTheFluffChallenge on Twitter and Instagram

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Reading the news can be a hard and scary practice. Thankfully, there are phenomena like the #WhatTheFluffChallenge to cut through the darkness with a giant bolt of cute.

The premise of the challenge is simple and slightly ridiculous. If you have a pet, or at least access to someone’s pet, and a blanket, then you can participate.

The object of this viral endeavor, which has spread across social media, is to confuse your pet with a simple magic trick. First you play a basic game of peek-a-boo with a blanket. Then, after your pet seems to grasp the game, you throw the blanket up in the air and dart out of sight before the blanket hits the ground.

The result is that your pet, who expects you to appear behind the blanket again, is adorably flabbergasted to find you no longer there.

To get the desired effect, it is best to try the #WhatTheFluffChallenge in a doorway, where it is easy for you to “disappear.”

Though, you have to be prepared your pet might not care that your gone.

And, of course, there could be the possibility that things don’t go as planned.

Can’t get enough of cats, dogs and other furry friends? Click here to get the cutest pet news and photos delivered directly to your inbox. 

Now that you have done the research, go try the #WhatTheFluffChallenge with your pet. Just make sure to give them a treat after.





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