The wait is over: Black Friday is finally here — and deals are already moving fast.
Millions of Black Friday deals have already dropped in honor of the shopping holiday. Amazon, Target, and Walmart are just a few of the (many) stores slashing prices on home, tech, fashion, and beauty must-haves. With gems hiding in every category and discounts on brands like Spanx, Apple, Dyson, and Lego abound, there’s never been a better time to grab hot-ticket appliances, nifty electronics, and winter-ready closet staples.
Best Black Friday Deals Overall
- Sell-Out Risk: Apple iPad Air, $499 (orig. $599); amazon.com
- Oprah-Approved: Spanx AirEssentials Flare Pants, $77 (orig. $110); spanx.com
- Old Navy Mid-Rise Wow Boot Cut Jeans, $17 (orig. $35); oldnavy.gap.com
- PEOPLE Tested: Briogeo Destined For Density Caffeine + Biotin Peptide Shampoo, $27 (orig. $32); nordstrom.com and briogeo.com
- Farberware Nonstick Cookware Pots and Pans Set, $68 (orig. $160); wayfair.com
- Cozy Earth Charcoal Waffle Bath Sheets, $90 (orig. $140); amazon.com and cozyearth.com
- ILife V3s Pro Robot Vacuum Cleaner, $100 (orig. $160); amazon.com
- Tula Glow + Get It Cooling and Brightening Eye Balm, $27 (orig. $38); tula.com
- Lego Harry Potter Hogwarts Castle, $136 (orig. $170); amazon.com
- Lodge Pre-Seasoned Cast Iron Skillet, $20 (orig. $34); amazon.com
We’ve scoured the internet to find the most notable Black Friday deals happening today, from cozy loungewear and functional footwear to best-selling pillows, convenient coffee makers, and luxurious skincare essentials. Whether you’re looking to refresh your closet, beauty cabinet, den, kitchen, or all of the above, we’ve got you covered. Plus, our team of shopping experts and editors plan on updating this page throughout the day to help you stay on top of the best savings.
Where to Shop Black Friday Deals
- Amazon: Score stellar discounts across every category
- Target: Nab deals on home, fashion, tech, and beauty finds, including Joanna Gaines’ Hearth & Hand with Magnolia line
- Walmart: Pick up Apple, Dyson, and Ninja on sale
- Nordstrom: Stock up on winter-ready fashion and home finds for less
- Home Depot: Big-ticket appliances are discounted during Black Friday
- Best Buy: Nab majorly discounted TVs, headphones, and laptops
- Lululemon: The We Made Too Much section is brimming with leggings, belt bags, and sweatshirts
- Wayfair: Refresh your home with decor, appliances, and furniture for up to 80 percent off
- Spanx: Popular pants, jeans, and shapewear is 30 percent off sitewide
- Brooklinen: Score 25% off sitewide and up to 50 percent off bedding bundles at Brooklinen’s biggest sale of the year
- BaubleBar: Save 30 percent on jewelry, including celeb-worn styles
- Old Navy: Take 50 percent off cold-weather classics sitewide
- Ruggable: Snag 30 percent off Ruggable’s ‘Our Favorites’ curation with code BF24
- Cozy Earth: Add best-selling towels, sheets, joggers, and more to your cart for up to 45 percent off
- Reformation: Holiday-ready fashion is up to 25 percent off
- Dolce Vita: Save 30 percent on comfortable boots, sneakers, and flats sitewide with code CYBER
Stock up on best-selling Spanx pants, leggings, and shapewear for 30 percent off during the brand’s sitewide sale, and take advantage of Wayfair’s Black Friday discounts by scoring savings of up to 80 percent. You can even add celebrity-approved pieces to your closet for less, like the Cozy Earth joggers that landed a spot on Oprah’s Favorite Things list and this Brittany Mahomes-worn custom BaubleBar letter necklace.
Best Amazon Black Friday Deals
Amazon’s Black Friday sale is your one-stop shop for all things holiday gifting, as it offers the perfect opportunity to stock up on hot-ticket items across every category. While the retailer’s official Black Friday event kicked off last week, the site is still brimming with impressive deals on fashion, tech, toys, and home.
Wondering where to start? Spruce up your home before guests come over with the Labigo Electric Spin Scrubber that’s racked up 12,800+ perfect ratings from Amazon shoppers Or, improve your bedtime routine with the Casper Sleep Original Pillow, which one reviewer said feels like “sleeping on a cloud.”
JW Pei Gabbi Ruched Hobo Bag
Selena Gomez carried a sparkly version of this bag to the Golden Globes in January. It’s from a brand that previously secured a spot on Oprah’s Favorite Things list.
Labigo Electric Spin Scrubber, $38 with coupon
With more than 5,000 scrubbers sold in the past month, it seems people can’t stop getting their clean on. One full charge gets you 90 minutes of continuous battery life.
Sony Wireless Premium Noise-Canceling Headphones
If the sound of cars, coworkers, or other background noise is too distracting, slip on these over-the-ear wireless headphones that last for up to 30 hours on a single charge. If something does need your attention, the volume turns down by itself as you take them off.
Casper Sleep Original Pillow
Casper makes one of our favorite mattresses, so it’s no surprise that shoppers love its thoughtfully designed pillow, too. With over 8,000 five-star ratings, it’s safe to say this comfy pillow will be a welcome addition to your bed.
De’Longhi Stilosa Manual Espresso Machine
You don’t have to spend hundreds on a machine to enjoy quality espresso. We tested this espresso machine side-by-side with Breville, and it pulled extremely smooth shots, making it an incredible value.
Mangopop Square Neck Long Sleeve Bodysuit
“I’m a 34J and this top is not sheer at all, and the neckline is super flattering,” one Amazon reviewer wrote about this bodysuit.
Skechers Go Walk Joy Sneaker
From ballet flats to Birkenstock sandals, we’re constantly testing different shoe styles and brands. And Skechers is one brand we’ve consistently seen that doesn’t cause foot pain, and in many cases, even relieves it. This specific pair is a slip-in style, which celebrities keep wearing.
Lego Harry Potter Hogwarts Castle
The Lego Hogwarts Castle will spark joy for any Harry Potter fan, with intricate details including the Chamber of Secrets, Whomping Willow tree, and Winged Key Room.
Apple iPad Keyboard Case
“I honestly think it takes the iPad to the next level with portability, functionality, and productivity,” one Amazon reviewer said of this on-sale keyboard case. “Having this thing literally makes you want to work!”
Best Black Friday TV Deals: Samsung, Sony, LG
Black Friday has long been known for its impressive TV deals — and this year is no different. Tons of popular models are currently on sale, including brands like Samsung, LG, Sony, and Amazon. Score savings on smart TVs, like this 43-inch Amazon Fire model that has access to Prime Video, Netflix, Apple TV, and other popular streaming services, or this 75-inch Samsung TV that has crystal-clear 8k resolution.
Those looking to snag the Samsung Frame TV are also in luck: This 65-inch model is $700 off at Amazon right now. One user swears that it “transformed the entire appearance of [their] living room,” while another confirmed it’s “worth the investment.”
Fire TV 4-Series 4K UHD 43-Inch Smart Television
This high-definition flat screen is the “least complicated piece of computer equipment,” this shopper’s ever bought. “Plugged in the TV and it started right up.”
Samsung 65-Inch Frame TV
This smart TV with 4K resolution goes above and beyond with built-in Alexa. You can ask it to check the weather, play your music or favorite shows, and even control your smart home. Plus, the anti-reflection display offers better visibility for an overall better TV-watching experience.
Toshiba C350 4K UHD Fire TV 43-Inch Smart Television
“You can’t really go wrong with this TV, especially for the low price,” one Amazon five-star reviewer wrote. “I think you’d be hard-pressed to find a better price for a TV of this size and quality, especially in 4K.”
Roku 36” Select Series Smart TV
This smart TV connects to popular streaming apps like Amazon Video, Max, Netflix, and Hulu. And it even comes with ways to watch some live TV programs for free. With its 32-inch screen, the TV is the right size to put on a dresser in a bedroom.
TCL 32″ Class S2-Series 720p HD LED Smart Google TV
If you’ve been considering purchasing a new TV, now’s the time. This TV is the perfect upgrade with its clear LED display, smart capabilities, and modern design.
Hisense 65″ Class U6 Series Quantum 4K ULED Fire TV
Ditch external streaming devices when you snap up this smart television with Fire TV built-in. “For the price, [it’s a] very good TV” with “great picture quality,” a Best Buy shopper shared.
Samsung 75-Inch Class QLED 8K QN800D Series Neo Quantum HDR Smart TV
Go big and go home: This 75-inch smart TV might be the next best thing to installing an actual movie theater in your house. Popcorn machine and soda fountain not included.
Best Black Friday Apple Deals: AirPods, iPads, Laptops
Black Friday isn’t just for saving on TVs: Now’s the time to stock up on Apple products. We found deals on some of the most sought-after Apple finds of the year, including AirPods Pro, iPads, and even MacBooks. If you see something you like, you’ll want to check out quickly, as there’s no telling how long they’ll stick around.
If you’re looking for gifting inspo, AirPods Max are a failsafe option for the tweens, teens, and adults on your shopping list. With up to 20 hours of playback per charge, the Bluetooth headphones can pair with phones, tablets, or computers with Automatic Switching, making listening between devices seamless.
Apple AirPods Pro (Second Generation)
Listen to music or podcasts for up to five hours when these AirPods are fully charged. When they need a little juice, simply pop them back in the charging case for 15 minutes to go another three hours.
Apple Macbook Air Laptop (2022)
At just 2.7 pounds, this super thin MacBook is designed to be used wherever, whenever. And with a battery life of up to 18 hours, you don’t need to worry about where the nearest outlet is when you’re on the go.
Apple AirPods Max Headphones
“Music and podcasts have never sounded better,” said a reviewer who rated the Bluetooth headphones five stars, noting the “deep bass and crystal-clear highs.”
Apple iPad Air
This tablet can seamlessly pair with a Magic Keyboard, making it a good laptop alternative that’s “easy to carry around.” And according to one reviewer, who uses theirs during work, the “battery lasts all day.”
Apple Watch Series 10
Shoppers praise this new Apple Watch’s screen, calling it “clearer, and brighter, and easier to read.”
Apple AirTag
The AirTag is a PEOPLE writer- and editor-approved travel must-have. It works as a convenient luggage tracker that easily pairs with Apple’s Find My app, so users always know where their bags are.
Apple iPad (10th Generation)
An iPad makes an excellent gift for teens and adults alike.
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“If you use AirPods as much as I do, it’s absolutely worth it to invest in an amazing multi-functional pair, so I would pay full price for these, and I would flip over backward to buy them if they were on sale.” — Erin Johnson, associate editorial director
Best Black Friday Electronics Deals: Beats, Kindle, Samsung
Upgrade your electronics by adding these high-tech products to your cart for less. Join the 10,000 Amazon shoppers who have added this Fire Max Tablet to their carts in the past month by grabbing it while it’s 39 percent off. One reviewer called it an “incredible all-in-one device” that’s “lightweight, easy to handle, and has a long-lasting battery,” and another said it’s a “great gift for Christmas.”
Looking to get serious about fitness? You can also pick up the Oura Ring that allows users to track their heart rate, sleep activity, stress levels, activity trends, and more.
Beats Solo 4 Wireless Bluetooth On-Ear Headphones
We’ve tested popular models of noise-canceling headphones and wireless earbuds for comfort and sound quality. These inexpensive Beats headphones tick both of those boxes.
Soundcore Noise Canceling Earbuds
We named these our best budget pick after testing noise-canceling headphones for 400 hours. We were particularly fond of their easy pairing and long battery life — up to 10 hours on a single charge. They fit comfortably in our ears, too, staying securely in place.
Kindle Paperwhite
According to associate shopping director Jennifer Maldonado, who uses her Kindle to read more frequently, the waterproof device’s battery life is “exceptional,” and since its adjustable display looks like physical book pages, she doesn’t feel like she’s reading from a screen.
Oura Ring Gen 3
This popular smart ring, which comes in six colors, is a hot holiday gift this season. Right now, it’s at its lowest price ever.
Fire Max 11 Tablet
This is the newest version of the Fire Max Tablet, and even so, it costs significantly less than an Apple iPad or Samsung Galaxy Tab. It also has juice to last for up to 14 hours, so you can use it for an entire work day and then some.
Samsung Galaxy Watch 7
A shopper who bought this smartwatch as a gift for their husband said it “looks very stylish for a man” and “charged very fast.” They added that it’s “very durable and not heavy.”
Add to Cart: Kindle Paperwhite
“I can easily hold the [Kindle Paperwhite] with one hand (this is especially helpful when I’m on the train and have to stand). To turn a page, I just tap the screen, and it swiftly moves ahead with zero lag time.” — Jennifer Maldonado, associate shopping director
Best Black Friday Vacuum Deals: Dyson, Bissell, Roomba
A quality vacuum can make all the difference in your cleaning experience. If your current vacuum could use an upgrade, consider picking up one of the many models that are on sale during Black Friday.
This Roomba robot vacuum has racked up nearly 16,000 five-star ratings from Amazon shoppers thanks to its convenient set-it-and-forget-it design and strong suction power, and this cordless option from Dyson easily converts to a handheld to better clean small nooks and crannies. We even found discounts on one of the best robot vacuums we tested, which earned high praise for its handy remote control and low noise output.
Dyson V11 Original Cordless Stick Vacuum Cleaner
This cordless stick vacuum converts to a handheld, making it a versatile option for cleaning everything from floors to upholstery. It has three power modes to target dirt, debris, and pet hair, and HEPA filter traps 99.99 percent of particles and expels clean air.
Bissell 3061 Featherweight Cordless Stick Vacuum
More than 5,000 shoppers have given this Bissell stick vacuum a perfect rating at Amazon, including one shopper who wrote that “it picks up everything [and] it’s so lightweight and easy to use.”
Black+Decker Dustbuster Cordless Handheld Vacuum
More than 10,000 Amazon shoppers just snapped up this handheld vacuum that “works like magic,” according to one reviewer.
iRobot Roomba Essential Combo Robot Vacuum & Mop
Cleaning the floors takes real elbow grease — or rather, it did. This two-in-one vacuum mop does both at the same time with just the touch of a few buttons, whether on the device or on your phone.
Shark AI Ultra Voice Control Robot Vacuum
This robot vacuum has racked up over 21,000 Amazon five-star ratings. Many users call the robot vacuum a “must-have for pet owners” thanks to its powerful suction and self-cleaning brushroll.
Tineco Pure One S11 Cordless Vacuum Cleaner, $180 with coupon
This cordless vacuum cleaner does all the work of a high-end Dyson vacuum at a fraction of the cost. We found that it sucked up kibble and pet hair with ease, and it’s surprisingly quiet.
ILife V3s Pro Robot Vacuum Cleaner
This top-notch robot vacuum — one of 44 robot vacuums we tested — is easy to set up, maneuvers well around obstacles, and can seamlessly navigate between hard floors and carpet.
PEOPLE Tested Pick
The Tineco Pure One S11 Cordless Vacuum Cleaner was one of the quieter vacuums we tried — our testers noted they could barely hear it through a wall. They appreciated how the dustbin can be emptied one-handed and that a smart screen lets you see how clean (or dirty) your floors are.
Best Black Friday Deals on Smart Home Devices: Amazon, Google, Hatch
Top-selling security systems, smart plugs, thermostats, and more smart home devices are also marked down during Black Friday. Make waking up feel easier with the Hatch alarm clock that helps one PEOPLE writer sleep better. More than 10,000 Amazon shoppers have added it to their carts in the past month alone, and one user even said it’s “changed” their life, adding, “I’m never late in the morning anymore.”
Ring Alarm Home Security System 8-Piece Kit
There’s no wiring or screws involved with installing this eight-piece security system. “I am a 68-year-old female and I was able to install all components easily, ” one reviewer shared. “The system works well and makes my home safe.”
Echo Pop Smart Speaker
More than 55,000 Amazon shoppers have given this smart speaker a perfect rating. Join the 10,000+ shoppers who have purchased their own in the past month.
Kasa Smart Plug Four-Pack
Use your phone, Alexa, or Google Assistant to control your devices from anywhere. Whether you want to set your lights on a timer, remotely turn on your AC unit, or check that you turned off the hair straightener, these plugs make monitoring your home so much easier.
Hatch Restore 2 Sunrise Alarm Clock
The Restore 2 Alarm clock is a great gift for a loved one who hates mornings. It’s designed to wake people gently by mimicking a sunrise.
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“Having the Hatch Restore Sunrise Alarm Clock has improved my sleep profoundly. I used to scroll through social media endlessly while laying in bed, and having an alarm clock allows me to keep my phone out of the room.” — Nicol Natale, shopping writer
Google Nest Thermostat
A smart thermostat comes with a slew of benefits, including energy and cost savings. The Google Nest will learn your habits and adjust the temperature when you’re home or away, and you can create a custom schedule or control it from anywhere in the world using a simple app.
Amazon Basics Smart Light Bulb
One shopper said this bulb “works seamlessly with Alexa, and the setup was super easy. The color-changing feature adds a fun touch, and the brightness is just right.”
Best Black Friday Home Deals: Bissell, Casper, Cozy Earth
Black Friday has noteworthy deals on decor finds, cleaning tools, and furniture for your entire home starting at just $15. Looking for a low-lift way to transform a room? Start by filling the space with a delicious candle scent, like this balsam and cedar option from Yankee Candle that’s perfect for the holiday season. Or, consider transforming your bed into a relaxing oasis by picking up these best-selling bed pillows with a whopping 167,900 five-star stamps of approval on Amazon.
Yankee Candle Balsam & Cedar Large Jar Candle
Grab this holiday-scented candle while you still can! With over 52,000 five-star ratings, it’s an easy add-to-cart.
Parachute Brushed Cotton Sheet Set
These cotton sheets are among the best sheets we tested for their moisture-wicking fabric and secure mattress fit.
Bissell Little Green Portable Carpet and Upholstery Cleaner
More than 40,000 shoppers have purchased the carpet and upholstery cleaner in the past month — yes, really. “The machine is relatively light to carry around and is compact to stow away when finished,” one reviewer said.
Allswell 10” Hybrid Mattress in a Box
Of all the mattresses we’ve tested, this Allswell mattress is the most comfortable for those who experience back pain.
Beckham Hotel Collection Bed Pillows
Over 50,000 Amazon shoppers have purchased this editor-loved pillow in the past month. Join them for a good night’s rest by buying one today.
Albany Park Kova Pit
This is an investment couch, and there’s no better time to invest than Black Friday. It took our tester two hours to set up this couch, which arrived in eight boxes, and they’re impressed by how well the velvety fabric holds up against pet hair.
Cozy Earth Charcoal Waffle Bath Sheets
“Cozy Earth towels are so well made and are nicer than any top-rated hotel towels I’ve used,” one reviewer shared on Amazon. “After using these towels, I just can’t go back to any other brand.”
Best Black Friday Kitchen Deals: Lodge, Ninja, Keurig
Lodge, Rubbermaid, Ninja, and more standout kitchen brands are also majorly discounted during Black Friday. Whether you’re in the market for versatile cooking utensils, popular appliances, or best-selling storage containers, there’s no shortage of impressive deals to indulge in today.
Revamp your entire cookware collection with this pots and pans set from Farberware. Not only is it one of the best nonstick cookware sets we tested, but it’s currently on sale for 58 percent off, bringing its price to just $7 per piece.
Ninja Creami Ice Cream Maker
“Oh my goodness, everything we make turns out so creamy,” one Amazon reviewer raved about the Ninja Creami. “Such a great way to scratch the ice cream itch with healthy ingredients that you can control!”
Lodge Pre-Seasoned Cast Iron Skillet
From fluffy quiches to seared roasts, this pre-seasoned cast iron skillet is our home writer’s go-to pan when whipping up a home-cooked meal.
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“The Lodge Cast Iron Skillet has been a game changer in my kitchen. It’s made of durable cast iron and finished with a pre-seasoned coating that makes it impressively nonstick. Seriously, once the pan is hot enough, I find it incredibly easy to flip chicken breasts, salmon filets, eggs, and other foods that would typically require more muscle work to move.” — Clara McMahon, Amazon shopping writer
Keurig K-Express Coffee Maker
We tested 20 Keurigs and think this machine is the best value. We found the single-serve model had one of the shortest brewing times at just two minutes. Its small size means it’s ideal for kitchens with limited countertop space.
Our Place Always Pan 2.0
It’s your turn to try the Always Pan — or add a new color to your rotation — with Amazon’s Black Friday deals on Our Place cookware.
Crock-Pot Large 8-Quart Programmable Slow Cooker
This 8-quart slow cooker is essential if you plan on hosting this holiday season. The large bowl can fit an 8-pound chicken, a 6-pound roast, and, according to one user, a “10-pound ham.” All you have to do is set it and forget it.
Rubbermaid Brilliance Food Storage Container Set
These are the best plastic food storage containers we’ve tested so far. The lightweight tubs have vented lids for safe heating in the microwave.
Farberware Nonstick Cookware Pots and Pans Set
Tired of handwashing your nonstick cookware? Grab this dishwasher-safe set that includes two saucepans, a Dutch oven, two frying pans, a cookie sheet, matching glass lids, and five kitchen tools.
KitchenAid Artisan Series 5-Quart Stand Mixer
“I’ve been using this mixer for 15 years, and it’s still going strong,” one reviewer shared about this countertop appliance that has 10 speeds for mixing, whipping, and stirring. It’s a great gift for a new homeowner.
Best Black Friday Fashion Deals: Spanx, Crocs, Levi’s
There’s never been a better time to refresh your closet: So many fashion finds are on sale this Black Friday. To help get you started, we rounded up the best clothing, shoes, and accessories worth shopping, from celeb-worn staples to cozy classics.
This Spanx AirEssentials Half-Zip Sweatshirt is a favorite among Gwyneth Paltrow and our writers alike, and it’s currently 30 percent off during the retailer’s sitewide Black Friday sale. Also worth checking out is this fuss-free Kate Spade crossbody bag, these editor-loved jeans from Levi’s, and a comfy pair of Crocs with 97,400 five-star ratings on Amazon.
Spanx AirEssentials Half Zip Sweatshirt
This polished sweatshirt is made from a lightweight, slightly stretchy material. The zipper makes it easy to get on and off, and it can be styled with jeans or matching sweatpants for a day of running errands.
Crocs Unisex Classic Lined Clog
These winterized Crocs couldn’t be more giftable. They come in a whopping 35 colors, so grab a pair for your partner, your teen, and yourself.
Cozy Earth Bamboo Jogger Set
Oprah once deemed these soft, luxurious joggers a “favorite,” earning them a place in our closets, too. “My Cozy Earth bamboo joggers are the most comfortable pants I’ve ever owned,” said shopping writer Toni Sutton.
Kate Spade Rosie Crossbody Bag
Step up your accessories game this holiday season. Available in a smattering of bright and neutral colors, this crossbody has a classic silhouette that will never go out of style.
Levi’s Wedgie Straight Jeans
After testing 19 pairs of jeans, this is one of our favorites for petite women. In fact, our editors love these jeans. “I cannot get over how great they look on my short frame,” said associate editorial director Erin Johnson.
BerryGo Velvet V-Neck Faux Wrap Dress
This velvet V-neck faux wrap dress looks polished and sophisticated yet offers plenty of comfortable stretch, according to reviewers. It’s a great option for weddings and upcoming holiday get-togethers. It comes in 14 different colors, including burnt orange, dark green, and navy blue, and sizes 0 through 14.
Spanx AirEssentials Flare Pants
These Spanx pants are great to wear to the office. They’re designed with a high-rise waist, flattering stretchy fabric that conforms to the shape of your curves, and a trendy flare hem that shows off your shoes.
Old Navy Mid-Rise Wow Boot Cut Jeans
Comfortable, cute, and great for older women, these boot-cut jeans from Old Navy are some of the best jeans we’ve ever tested. Its classic blue jean look makes it easy to style with just about anything.
Spanx Faux Leather Leggings
PEOPLE shopping writer Nicol Natale wears her Spanx faux leather leggings “five times a week,” and we don’t blame her. The buttery-smooth material hugs your body and sculpts your shape in the most comfortable way possible.
Best Black Friday Beauty Deals: Dyson, Laneige, Vegamour
Restock your beauty cabinet — or find something for the makeup or skincare lover in your life — by picking up beauty on sale during Black Friday. We found gifting must-haves, like the Dyson Airstrait that one Amazon reviewer called “life-changing,” as well as PEOPLE Tested favorites like the Ilia Limitless Lash Lengthening Mascara and Briogeo’s shampoo for thinning hair.
You can even score deals on everyday essentials, like the reader-loved Laneige Lip Sleeping Mask and Tula’s Glow + Get It Cooling and Brightening Eye Balm, which is 30 percent off today.
Dyson Airstrait Straightener
Take it from this reviewer: “The Dyson Airstrait is an absolute game-changer for anyone who washes their hair daily! As a woman in her 40s, I’ve found it brings my hair back to the silky, shiny look I thought only women in their 20s could have. It’s honestly like a professional blowout at home.”
Vegamour GRO+ Advanced Replenishing Shampoo, $37 with code
We think this Vegamour shampoo is the best shampoo for hair growth after trying it for six weeks. Snag it on sale with code VIPACCESS.
Laneige Lip Sleeping Mask
We’ve tested 25 lip masks and determined this is the only product worth adding to your beauty routine. After applying it at night, we awoke with lips that felt soft and hydrated. Our beauty writer likes using it throughout the day, too.
TruSkin Vitamin C Face Serum
Formulated to brighten skin without irritating it, the TruSkin vitamin C serum has a whopping 95,000 five-star ratings on Amazon.
Ilia Limitless Lash Lengthening Mascara
This lash-lengthening formula contains a conditioning blend of shea butter and beeswax, which is why it’s our number one best mascara for mature eyes.
L’Oréal Paris Makeup True Match Lumi Glotion
Wonder how Helen Mirren and Martha Stewart get their radiant glows? This drugstore highlighter with skincare benefits plays a part. It offers a glow that rivals expensive bronzing drops while smoothing and hydrating skin.
Briogeo Destined For Density Caffeine + Biotin Peptide Shampoo
It’s not cheap, but it works — and fast. We tested this Briogeo shampoo for thinning hair and saw an immediate improvement in volume, plus a long-term boost in density, shine, and overall health. Try it for yourself while it’s marked down during Black Friday.
Tula Glow + Get It Cooling and Brightening Eye Balm
Ditch the morning coffee and break out this eye balm instead — you’ll look fully refreshed, even if you didn’t get 10 hours of sleep. Mandy Moore is a notable fan.
Best Black Friday Travel Deals: Samsonite, Away, Béis
Gear up for holiday travel or winter vacations with these on-sale suitcases, carry-on bags, and travel accessories. This compact makeup bag is great for organizing your beauty routine — whether on the go or not — and it’s on sale for just $8. Its large capacity makes it easy to store all of your favorites in one place, and its water-resistant exterior makes cleaning a breeze.
This Samsonite carry-on suitcase is also marked down. It was the best overall model we tested when comparing carry-on luggage thanks to its lightweight and easy-to-lift design, and it comes in 15 colors.
Away The Softside Medium Suitcase
Have holiday travel plans? You’ll need a quality suitcase. We’re fond of Away luggage, including its new softside line that launched this year. It has a plush nylon exterior, and our writer had enough room to pack extra books during a weeklong trip.
Béis The Convertible Weekender Bag
On short trips, this convertible weekender bag makes life easier. In our review of Shay Mitchell’s Béis travel brand, we said this bag was even better than the brand’s original Weekender bag. We love its roomy main compartment, laptop sleeve, and removable bottom compartment.
PEOPLE Tested Pick
Our testers adored the Béis Convertible Weekender thanks to its easy-access opening and roomy interior. They noted that it could easily fit their two-day packing list and could fit it in the overhead bin, even when it was stuffed to the brim.
Samsonite Freeform Hardside Carry-On Suitcase
Glide through the airport with this hardside suitcase with spinner wheels. We think it’s the best carry-on luggage you can buy thanks to its maneuverability and lightweight design, and sturdy hard shell.
Narwey Travel Makeup Bag Large Cosmetic Bag
We were surprised by just how much this travel makeup bag can hold. It’s a good gift for both overpackers and makeup lovers.
Calpak Luka Duffel
This weekender bag has everything you need for a quick getaway. Pockets galore, roomy interior, extra shoe compartment? Lightweight, sleek, and durable? Check and check!
Vera Bradley Women’s Cotton Weekender Travel Bag
This weekend bag’s roomy mesh pockets, convenient trolley sleeve, and nifty compartments are just a few of the traits that earned it a nod from our PEOPLE testers.
Best Walmart Black Friday Deals
Similar to Amazon, Walmart is a no-brainer to check out when trying to score impressive deals on Black Friday. Add this Apple iPad Mini to your cart while it’s over $100 off, or warm up your space with this Dyson air purifier that heats and cools.
Another item we spotted on sale is this Ninja slow cooker, which was one of the best we’ve tested. It braises meat and simmers stews to perfection, and it has several extra functions for cooking rice, pasta, and more. Plus, one reviewer said it “replaced five of [their] older kitchen appliances.”
Apple iPad Mini
This powerful iPad is small enough to slip into a purse. The vibrant Retina display and super fast processor make it a great travel companion.
L’Oréal Paris Revitalift Triple Power Moisturizer
Who has time for a 10-step skincare routine? Not us. If you’re a beauty ingredient nerd, you know that vitamin C, retinol, and hyaluronic acid are the keys to younger-looking skin, and this moisturizer has all three.
Dyson Purifier Hot+Cool Gen1 Air Purifier Space Heater Fan
Once you’ve tried this Dyson device, you’ll realize that not all space heaters are created equal. This top-of-the-line model not only heats up a small area, but it purifies too. When the weather warms up, use it to cool off. You can’t beat that versatility!
Maybelline Instant Age Rewind Multi-Use Concealer
One of our favorite concealers for mature skin comes at a drugstore price. We love this budget-friendly concealer for its easy-to-blend formula, non-creasing finish, and ability to diminish redness and dark circles.
iRobot Roomba Essential Robot Vacuum
Sweep your floors from the comfort of your couch with this top-rated robot vacuum — control it through the iRobot Home app or with voice commands. It has smart navigation technology and sensors, so it can seamlessly move around furniture and other obstacles.
Ninja MC1001 Foodi PossibleCooker PRO 6.5 Quart Multi-Cooker
We love that this slow cooker has a small countertop footprint but a deep vertical pot so you can cook for groups without taking up too much room. It’s one of the best slow cookers we tested.
Best Target Black Friday Deals
Target is chock-full of Black Friday deals today, and we found dozens of items worthy of a spot in your cart. Save on must-haves from Joanna Gaines’ home decor line, Hearth & Hand with Magnolia, and hygiene essentials — like this rechargeable toothbrush that our testers said lasted three weeks on a single charge.
You can also stock up on Dyson vacuums, Bose wireless headphones, Ninja appliances, and a cozy Hanes sweatshirt from $15.
Dyson Gen5detect Cordless Vacuum Cleaner
We’ve tried the majority of Dyson’s vacuum cleaners, and the Gen5detect consistently stands out among the pack — especially if you have allergies. The HEPA filter grabs microscopic particles in the air, while the vacuum itself is easy to maneuver and skillful at lifting debris from the floor.
Bose QuietComfort Wireless Noise Canceling Headphones
These noise-canceling headphones have cushiony ear cups, fast Bluetooth connectivity, and a 24-hour battery life on a single charge.
Philips Sonicare 4100 Power Rechargeable Electric Toothbrush
Dentists recommend using electric toothbrushes over their manual counterparts for a superior clean, and in terms of value, this Phillips toothbrush is the best we tested. If you’re long overdue a new toothbrush, grab it while it’s on sale.
PEOPLE Tested Pick
Our testers said the Philips Sonicare 4100 Power Rechargeable Electric Toothbrush left their mouths feeling super clean and fresh after brushing. They also found that far less food needed to be removed when flossing after using this toothbrush.
Ninja AF101 Air Fryer
An air fryer that also bakes, roasts, broils, dehydrates, and reheats? It’s no wonder the appliance has earned hundreds of perfect ratings from Target shoppers.
Hearth & Hand with Magnolia 5pc Wood & Stainless Steel Measuring Cups
“These measuring cups are really well and beautifully made,” one five-star reviewer wrote. “The quality is incredible for the price point. These are the types of measuring cups I imagine having for many many years.”
Hanes EcoSmart Fleece Sweatshirt
Reese Witherspoon and Oprah are fans of crew neck styles, so snag one in sweatshirt form with this option from Hanes. The neckline keeps your chest covered, while the fleece fabric locks in warmth. It’s available in 15 colors like green, black, and white.
FAQs
When is Black Friday 2024?
Black Friday always takes place on the Friday after Thanksgiving. This year, it’s happening on Friday, November 29 and running for 24 hours, ending at midnight on Friday, November 29. Millions of deals go live across every category throughout the day, though some may only be available for short periods of time or until they sell out. In contrast, other deals may extend into the weekend or continue until Cyber Monday, which takes place on Monday, December 2.
When does Black Friday end?
Although Black Friday technically ends at the conclusion of Friday, November 29, there’s a good chance some deals may extend throughout the weekend. During Black Friday, expect to find discounts on best-selling products like Apple iPads, Bissell vacuums, Samsonite luggage, Laneige Skincare, and more.
What’s on sale this Black Friday?
Shoppers can find millions of deals during Black Friday 2024, including savings on Apple AirPods Pro 2, Dyson vacuums, Ninja appliances, and more. There are big-ticket purchases like TVs, home upgrades including kitchen appliances and furniture, winter fashion, beauty buys, and hot holiday gifts for the whole family on sale.
Averi Baudler is a senior shopping writer who focuses on fashion, celebrity style, beauty, and sales and has been at PEOPLE since 2024. She uses her vast pop culture knowledge and network of resources to inform readers of the latest fashion and beauty trends in the shopping space, and she’s always on top of the newest TikTok craze or buzziest red carpet moment.